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About.

We're a company that's all about clean, inside and out. We're super into making great microfiber cloths that turn everyday cleaning into something that works better, faster, and is kinder to the Earth.

From day one, we wanted to connect being new and improved with caring for the planet. That means making cleaning stuff that works great but makes less trash, saves resources, and helps keep the planet healthy. We don't just see cleaning as a chore. It's a chance to make things better – at home, at work, and for the world all around us.

🌿 Our Way of Thinking

We think real quality is more than just lasting a long time or working well. It's about making things that make your life better. Every cloth we make shows that we get how materials work, how to care for the environment, and what you need. We’re trying to make cloths that work harder, last longer, and only leave behind things that are clean.

Each thing we make starts with figuring stuff out. Our fabric experts look at what fibers are made of, how they're woven together, and how they're treated to find the best mix of being soft, strong, and able to soak up messes. What you get is a cloth that can grab even the tiniest speck of dust, soak up many times its weight in liquid, and leave surfaces looking great – without needing yucky chemicals.

⚙️ How Our Microfiber Works

Microfiber is not just fabric. It’s a step up. Each strand is made of really tiny synthetic fibers, usually a mix of polyester and polyamide. They're way thinner than a human hair. When these fibers are split up, they turn into a huge mess of tiny hooks that grab, trap, and hold dirt and wetness using static.

Unlike old-school cloths that just push dirt around, microfiber grabs it and holds on tight, even the really small stuff, until you wash the cloth. This makes it work better and keeps sensitive surfaces like glass, stainless steel, screens and shiny things from getting scratched.

🧵 What We Use and How We Make It

We use really good polyester and polyamide fibers. We mix them carefully and weave them using machines that get things just right, so the cloth always feels and works the same. We test every batch of cloths to make sure:

*   The fibers are packed tight and weigh what they should
*   They soak up messes well and dry fast
*   The color stays put and doesn't leave fuzz behind
*   They're strong and will last

Our cloths are made to stay strong even after being washed a bunch of times, so they save you and the earth money. Every cloth is checked a bunch of times, from when the fibers are made to when it's cut, sewn, and packed up, to make sure it's great.

🧼 Where You Can Use Our Cloths

People trust our cloths in all sorts of places, from cleaning houses to fixing things at work.

*   **Home:** Great for kitchens, bathrooms, windows, and furniture. Gets rid of grease, fingerprints, and stains easily.
*   **Cars:** Pros use them to shine, dry, and detail cars without scratching the paint.
*   **Electronics:** Perfect for screens, lenses, and gadgets that need to be cleaned without streaks or fuzz.
*   **Hospitals and Hotels:** Helps keep things super clean in hospitals, hotels, and other public places.
*   **Shops and Factories:** Use them for cleaning and fixing things in stores, factories, and labs.

We also have cloths in different colors to help you keep things clean and keep germs from spreading, which is super when you're cleaning.

🌱 Taking Care of the Earth

Caring for the Earth is super important to us. Our cloths are made to be used hundreds of times, so you don't need to use as many disposable wipes or paper towels. This makes less trash and saves on packaging and resources.

We keep trying to make our impact on the Earth smaller:

*   Using packaging that can be recycled or breaks down on its own
*   Using colors and treatments that don't hurt the environment
*   Making our factories and shipping more energy-smart
*   Teaching people how to reuse and care for their cloths the right way

We also tell people to wash microfiber stuff in special bags or filters to keep tiny pieces of plastic from getting into the water. It's a small thing, but it helps!

🔬 Making Things Better

We're always trying to make things better. Our teams are looking at new ways to weave, change the fibers, and add special coatings to make the cloths soak up more, feel softer, and last longer. We keep testing and changing our designs to keep up with what you need, from cleaning fancy surfaces in homes to fixing things in factories.

We want to make sure that everything we sell is the best it can be – good at cleaning, easy to use, and good for the planet.

👥 Our Team and What We Promise

Every cloth we make is backed by a team of folks – fabric experts, designers, engineers, and quality checkers – who all want things to be perfect. We think that making things well, being honest, and coming up with new ideas all go together. Every cloth we sell shows the care and effort that our people put into it.

We also promise to make things the right way. Our factories have safe workplaces, fair pay, and follow all the rules about caring for the environment. We work with people who believe in being open, responsible, and treating people and nature.

🌍 What We Want to Do

We want to lead the way in making the world cleaner and greener. We want to be known for making the best cleaning cloths that mix science, quality, and caring for the Earth.

We dream of a world where cleaning doesn't mean using harsh chemicals or throwing things away, but using cloths that last, that are smart, that clean well, and that protect the environment.

💡 What We Promise

We promise to:

*   Always sell cloths that are top-notch for whatever you need.
*   Make less of an impact on the environment by making things the right way.
*   Keep coming up with new ideas to make things work better and be good for the Earth.
*   Build relationships with our customers that last a long time because they trust us and we're great.

We're happy knowing that our cloths are helping make the world cleaner, safer, and more sustainable – one wipe at a time.

✨ To Sum It Up

Our cloths are more than just cleaning tools. They show what we believe: that small changes can make a big. By making quality products, being responsible, and thinking ahead, we're trying to change what cleaning means. We want to turn it from a chore into something that shows you care about people and the planet.

Established in 1976

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Our Goal

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Our Team

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Phil Sanders
Managing Senior Partner

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Becca Crawford
Strategist

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Sam Williams
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Partner

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We're Here for You 24/7

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Make sure to include information about how your company came to be. A strong “About” page helps establish credibility and professionalism and lets the visitor know more about you.
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